Digital Marketing in the Pharmaceutical Industry: ROI or RIP!

Posted on 10/09 at 04:46 PM

 

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As the Pharmaceutical Industry continues to follow its inevitable route to market consolidation, take over and acquisition, the next round of budget cuts is just around the corner. Depending on what sector of the supply chain to this industry you are in this can be a good thing or a bad omen. Certainly the rise in the influence of medico / legal departments on marketing campaigns over the last decade led many to believe that the days of the imaginative marketing campaign were at an end. The restrictions on the promotional items budget added to the atmosphere of stagnation and a straight jacket approach to marketing.

 

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