Are we giving Doctors what they want?

Posted on 01/04 at 11:28 AM

This article looks at what Doctors want from Marketing Material.  One of the biggest mistakes companies and agencies make is using old style publishing and communication tactics and trying to fit them into new media channels. One size does not fit all!  A lot of money is spent on market research but often asks the wrong questions or ignores the advice that comes back time and again.  A great quote from Noel Henley, MD


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